Against All Odds: Horses Sells 18,000 Copies Despite Steam Ban, but Santa Ragione Shutters

The Success of Horses

In a bittersweet turn of events, indie developer Santa Ragione has reported that their surreal horror game Horses has sold around 18,000 copies across alternative PC storefronts like GOG, Humble, and Itch.io, generating approximately $65,000 in net revenue. This impressive figure comes after the game was rejected from both Steam and the Epic Games Store due to concerns over its challenging content, particularly depictions of abuse. Despite this setback, the sales were enough to repay about $50,000 of the development loans, but unfortunately, not enough to keep the studio afloat.

Challenges of Platform Exclusion

Santa Ragione’s decision to suspend operations highlights the serious implications of being excluded from Steam. According to their statement, the lack of access to Steam’s expansive customer base and long-tail sales potential has made it impossible for them to sustain full-time operations. While they’ve managed to break even, the lingering effects of the Steam ban have created a prolonged struggle for funding, as the studio’s team members now need to seek other employment.

Broader Implications and Industry Context

The case of Horses sheds light on the increasing scrutiny and censorship surrounding adult content in gaming. The game’s rejection was part of a wider crackdown on adult-themed games, driven by tightened rules from payment processors influenced by activist groups. As the developers argue, clearer guidelines and accountability from platforms like Steam are crucial for the survival of indie titles that dare to tackle taboo subjects. The success of Horses should not distract from the broader issue of platform power and its impact on creative expression in the gaming industry.